Learning how to help your local dealer is key, since all sales go through a dealer. If you can’t sell product for your local dealer, then how are you going to do it for a bigger source? As a sponsored athlete, all you are is another asset for the sales and marketing team. Start small and at the bottom! Many people want to work directly with a factory team, but the truth is few-if any-have the skills to do this right away. And if you do switch, make sure it is for the right reason! You only get to switch brands once or maybe twice in a career before people start to think that you will just go anywhere someone will sign you, so choose wisely. And number two: if you love them, you will work super hard for them. Number one: it is easy to work with companies you love. The moral of the story is to choose companies you want to work with, for two reasons. You don’t have to be handsome to be a good ambassador for a brand! – Ed. The next year I signed with them and spent 27 years with them! I was disappointed in the outcome, but all throughout that year I sent them my race results, media promotions and stories that I had published. They initially turned my sponsorship request down, but offered me a few pairs of glasses and discounts on other Oakley goods. I loved their glasses, their marketing and I saw myself as part of their brand. One of my first sponsors in the early 90s was Oakley. Tip Number 3 – Choose Companies You Want to Work With The result of your efforts is that days like this are part of your work. If this is starting to not sound fun, and more like work, good-because this is what it requires to be successful in the sponsored world. It is not easy and this is what makes it fun-for me anyway! So as I tell everyone, all the stuff I receive in the form of gear, money or whatever else, is only 1/6th of what I have earned for the company. X Games and Hillclimb circuits offer these opportunities for snowmobile athletes. Winnings organized events offers great exposure for a sponsor.
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